Ingxelo yophando enesihloko seNgxelo yoPhando lweMarike ye-Flutriafol ka-2020 ekhutshwe yiNkampani yoPhando lweMarike yePixion icebisa uhlalutyo loshishino lweFlutriafol, olubandakanya ulwazi olubalulekileyo olunxulumene neenkcazo zeemveliso ezahlukeneyo, ulwahlulo lwemarike, ukuhanjiswa kwejografi, kunye nabathathi-nxaxheba bobume boshishino.Ingxelo iphendula imibuzo eyahlukeneyo malunga neemarike zangoku kunye noqikelelo, kwaye ikwabalulekile ngokwembono yoqoqosho lwehlabathi.Olu phando lubandakanya izalathisi ezahlukeneyo ezifana nabaqhubi abaphambili bemarike, iindlela zokukhula, kunye nokusingqongileyo okukhuphisanayo, ngaloo ndlela kubonelela ngohlalutyo oluthembekileyo lobungakanani kunye nomgangatho wentengiso yeFlutriafol.
Ukusukela oko kwaqhambuka intsholongwane ye-COVID-19 ngoDisemba ka-2019, esi sifo sisasazeke kuwo onke amazwe kunye nemimandla yehlabathi kunye ne-2 yezilwanyana zamazwe ngamazwe.Impembelelo yehlabathi ye-COVID-19 sele iqalile ukuvakala kwaye iya kuba nefuthe elibalulekileyo kushishino ngo-2020.
Le ngxelo ihlalutya ifuthe le-COVID-19 kolu shishino.I-COVID-19 inokuchaphazela urhwebo lwehlabathi ngeendlela ezintathu: echaphazela ngokuthe ngqo imveliso kunye nemfuno, ibangele ukubonelela kunye nokuphazamiseka kwemarike, kunye nefuthe layo lemali kumashishini kunye neemarike zemali.
Ingxelo ibandakanya amanani aphambili emarike yangoku, njengobungakanani, ubungakanani kunye nesabelo.Ukongeza, ikwabandakanya uqikelelo kunye neempembelelo zophuhliso olubalulekileyo kushishino, uhlaziyo olubalulekileyo kunye neendlela ezikwishishini, kunye neeprofayili zeenkampani eziphambili.Ingxelo idibanisa uhlalutyo ngokubonelela ngophando olunzulu lokuqonda kwimarike yeFlutriafol.Imithombo yokwenyani esetyenzisiweyo efana nesiseko sedatha esikumgangatho ophezulu, iimagazini kunye newebhusayithi yenkampani zonke zisetyenziselwa ukufumana idatha kunye nolwazi.Ingxelo, kunye nabaqhubi abakhulu beemarike, ibandakanya abadlali abakhulu kunye nohlalutyo lobuchule.
Ingxelo iza kubonelela ngesishwankathelo solu shishino.Ibonelela ngengqokelela eyodwa yabathathi-nxaxheba bemarike abahlelwa ngokwejografi kunye nommandla.Iiparamitha ezahlukeneyo ziqwalaselwa xa kuhlalutywa uluhlu lwabadlali abaphambili, njengeprofayili yenkampani, indibaniselwano yeemveliso kunye neenkonzo, kunye nemeko yemali yenkampani.Injongo ephambili yale ngxelo kukuvumela abathathi-nxaxheba abaphambili, abakhuphisana nabatyali-mali bazi ukuba yeyiphi icandelo lemarike okanye ummandla ekufuneka bajolise kuwo kwiminyaka embalwa ezayo, ukuze basebenzise iinzame zabo kunye notyalo-mali ukuqinisekisa ukukhula okukhulu kunye nenzuzo.Iindlela zophando zibandakanya uphando oluphambili kunye nophando lwesibini ukufumanisa amanani abalulekileyo afana nobukhulu bemarike, isabelo semarike, ingeniso, inzuzo, urhwebo lwamazwe ngamazwe, kunye nomthamo wokuvelisa weFiphopon.Uphononongo lukwabandakanya izoyikiso, amathuba, kunye neenkxalabo ngokubanzi kwimarike yeFiphopon.
Ukongeza, ingxelo ikwavelisa iziqhamo ngokwembono yemarike yeflutenafol yehlabathi.Le ngxelo ibandakanya uqikelelo ukusuka kowama-2021 ukuya kowama-2026, ikhumbula izinto eziluncedo, amathuba, abaqhubi abaphambili kunye nemingeni.Uhlalutyo lwe-SWOT lwabadlali abaphambili kwimarike yeFlutriafol icebisa imarike enokubakho kunye nenzuzo.Uhlalutyo lukwaqwalasela imiba ekhoyo kunye nezayo yobugcisa kwimarike yeFlutriafol.
Ingxelo yokwenza ngokwezifiso: Le ngxelo inokwenziwa ngokwezifiso ukuhlangabezana neemfuno zabathengi.Nceda uqhagamshelane neqela lethu lokuthengisa ([I-imeyile ekhuselweyo]) kwaye baya kuqinisekisa ukuba ufumana ingxelo ehambelana neemfuno zakho.